Tiffosi square
BRIEFING
Tiffosi is a Portuguese fashion brand specialized in denim development and innovation.. For the launch of its Fall/Winter ’20 collection, the brand held a conference with various international agents. Mojobrands developed the concept and the whole experience of the event.
SOLUTION
Inspired by the great urban centers, we came up with Tiffosi Square. An idea aligned with a more youthful and urban side of the brand which lives on through the conceptual representation of a community’s meeting point – a town center square. In this conference, we created an urban space inspired by the great cosmopolitan cities, where the whole experience was lived around an “epicenter”.
This center represents the focus of the brand, its essence. The denim. A denim art installation was designed and developed as the centerpiece and highlight of the event. All around, we set up zones to present the different themes of the collection – Man, Woman, and Teen. Each was assigned a specific location of the city in a re-interpretation of some urban and iconic spots, through a conceptual and deconstructed approach.
MAN
Creation of a basketball court. A sport very much associated with the city environment and urban style, where the mixture between concrete, iron, and wood is predominant.
WOMAN
A re-interpretation of the great iconic squares like Picadilly Circus and Times Square. An appealing but raw space, built mostly with iron structures and light messages.
TEEN
Creation of a conceptual skate park , where shapes and colors stand out, but also the skills of two teenagers on their skateboards.
FOOD TRUCKS
After the collection was presented and at the last moment of this session, the guests were directed to the Parking Lot for dinner. In an informal and networking environment,they enjoyed a wide selection of food trucks.
RESULTS
- Attendance of 90 national and international agents;
- Positive feedback from guests;
- Increased sales in international markets;
- Generation of organic content during the event.
